Doha – Qatar
On the 2nd of January 2023, Qatar Post held an event honoring its employees who volunteered in the FIFA World Cup Qatar 2022 through the services allocated by the company in cooperation with FIFA. Qatar Postal Services Company (Qatar Post) has witnessed commendable transformations, as it is one of the participating entities in the FIFA World Cup Qatar 2022, where it played an important role in its success. And within the framework of the Supreme Committee for Delivery and Legacy’s cooperation with Qatar Post; Qatar Post provided several services that contributed to reflecting the efforts of the State of Qatar in organizing the world’s largest sporting event. These include the Hayya cards delivery service, Lost and Found service, in addition to the launch of a distinguished series of 2022 World Cup stamps, providing World Cup-related products and offering them for sale through the Qatar Post online store.
- Hayya Card Service:
Qatar Post has worked in close cooperation with the Supreme Committee for Delivery and Legacy, to launch the delivery of the physical “Hayya” Cards both inside and outside of Qatar for the benefit of all fans attending the FIFA World Cup Qatar 2022™ matches, complementing the digital solution also available through the Hayya App. Hayya Cards were introduced to enable fans to access the stadia as well extending to them a number of additional services such as: free access to the metro and to other land transportation services, along with access to emergency medical services and to the dedicated Fans’ Zones scattered around the Country. All efforts were made to ensure a memorable and smooth World Cup experience.
Qatar Post engaged with the SC from the very early stages to design the operational model and to develop a bespoke technology solution and Business Intelligence to support this largescale and high visibility project.
The delivery of the Hayya Cards by Qatar Post commenced in August and continued until the end of October 2022, by which time the Postal Operator had successfully delivered some 300,000 cards combining Qatar-based fans and visitors from around the world.
With a record success rate of 98%, fans expressed their gratitude and congratulated Qatar Post for their efforts, professionalism and commitment while experiencing a highly personalized service as a precursor of what was to come.
Mr. Hamad Al-Fahida – Chief Operating Officer at Qatar Post said: “We at Qatar Post are pleased to be an integral part of the FIFA Qatar World Cup Qatar 2022™ as a reliable and trusted delivery service partner with the intention to continue providing distinguished services similar to what we provided through our participation in the “Hayya” Fan ID delivery project”.
- Lost and Found Service:
Qatar Post and FIFA World Cup Qatar 2022 (Q22) reached an agreement authorizing the Country’s official postal administration to provide Lost and Found Services for Spectators who had lost personal items during the most famous sporting tournament in the world.
Together with FIFA’s relevant body, Qatar Post designed and developed an IT application able to record all lost items left behind at the stadium after the end of each match. The system enabled the creation of immediate lost items’ records, including full details, specs and even pictures.
In terms of manpower support, Qatar Post deployed 24 Supervisors covering 64 matches and 47 Information Points, who were tasked to send daily reports about the lost & found service (such as: number of items retrieved and call center statistics).
In addition, Qatar Post service included a dedicated Contact Center IVR Call Routing number that directed calls from anxious fans to a trained group of agents, whose job was to reassure fans and to search their lost items using a careful database funneling approach. A special, fully branded Customer Service Counter was also opened at Qatar Post’s General Post Office allowing fans to come, identify and collect their lost items as early as only 3 hours after the end of each match.
More than 4,500 lost items were retrieved throughout the 4-week long tournament, spread across 64 matches, with Lusail Stadium recording the highest amount of found items at a single location (just over 900). A total of 1,000 items have been already recovered by their legitimate owners so far, with many more being shipped to their homes overseas. It was a delightful scene to see the relaxed faces and the happy reaction of Fans when they came to collect their lost items from Qatar Post’s Customer Service desk.
Anyone who has lost anything at a FIFA World Cup 2022 Match, should get in touch Qatar Post on 104 (local) and on (+974) 4475-2021 (International) before unclaimed items are offered up for donations to Qatar Charities.
- World Cup Stamp Collection
Qatar Post has issued a series of postage stamps using the latest technologies as well as augmented reality. During the years 2021 and 2022 and within the framework of the agreement concluded with FIFA, Qatar Post has become the official provider of 11 issues of postage stamps for the FIFA World Cup Qatar 2022™. It includes a distinguished collection of stamps that document the events of the period Qatar hosted the tournament. The first stamp of the official postage stamp collection for the FIFA World Cup Qatar 2022™ is in the form of the map of the State of Qatar that includes the official logo of the tournament. As for the second issue, it is represented by 8 stamps for the 2022 World Cup stadiums, in which the World Cup matches took place. The third edition referred to the FIFA Arab Cup Championship, with a design inspired by the colors of the flags of the Arab countries participating in the FIFA Arab Cup 2021 tournament that took place in Qatar. The new classic postage stamp collection, which is the fourth edition refers to the previous three FIFA World Cup tournaments which are FIFA World Cup South Africa 2010™, FIFA World Cup Brazil 2014™, and FIFA World Cup Russia 2018™.
As for the fifth edition, it was represented by, “La’eeb”, FIFA World Cup mascot. This mascot, which bears the name ” La’eeb”, symbolizes a cheerful personality coming from a virtual world and has a spirit of adventure, exploration, and assistance, as he follows the World Cup tournaments throughout history and interacts with their most prominent moments. The sixth edition came in 32 distinct sets of stamps that celebrate all 32 teams participating in the Qatar World Cup. Then came the “Qatari Football Achievements” stamps in the seventh edition. It documents the State of Qatar’s victory in which it won second place in the 1981 World Youth Championship, the 1992 Gulf Cup victory, the 2006 Asian Games in which it won the gold medal in football, and the 2019 Asian Cup victory.
Within the role of Qatar Post in documenting all events, celebrations, and preparations organized by Qatar to host the tournament through distinctive postage stamps, the official FIFA World Cup ball stamp set has been released in cooperation with FIFA and under official sponsorship with Adidas, making it the eighth edition to the stamp collection.
The ninth edition of the stamp collection is dedicated to the official logo of the FIFA World Cup 2022™, which simulates in its ripples the shape of the sand dunes that characterize the desert, and the logo reflects the number 8 in reference to the number of stadiums that will host the championship matches. It also refers to the symbol of infinity, which carries with it a translation of the interconnected nature of the tournament and the connection between tradition and modernity. The series of stamps concluded with two special releases. In order to document the opening of the grand football occasion, the tenth edition which related to the opening ceremony of the Qatar World Cup 2022 was released. To complete the FIFA World Cup Qatar stamp collection, the eleventh issue was related to the closing ceremony of the event to commemorate it.
In conclusion, Qatar Post affirms its pride in cooperating with FIFA and the Supreme Committee for Delivery and Legacy to make this tournament a success, and assures its continuation to provide the best for the State of Qatar as part of its role and social responsibility.
